Search Engine Optimisation is the term given to the process of making your website appear as high as possible on the search engine results page. When you carry out a search for an item or services using Google or others you are given a set of results, which that search engine feels are the most relevant to your information request.
The higher you are on the list (which is called SERPS), the more relevant your website is thought to be in search terms, so will attract more visitors due to being placed near the top of the organic results page. Organic results refer to those that appear naturally on the SERP page, rather than in the paid-for sections. .
But please remember no reputable SEO Company can guarantee you that No1 spot
While creating your website when new, programmers make sure all on-page optimization is in place to enable it to obtain the highest position in the search engine results pages. As time progresses you will make adjustments to your web pages changing text, images or products. This is when the page will start to change its identity and possible drop down the search results unless SEO is maintained.
Key Word Research plays an important roll in the content of any webpage. These are the words the search engine analyses to work out what your page or website is about. They have to be in certain places in exact numbers. Put too many or too few on the pages and your website will not feature on the top pages. Headings, Bolds, Italics and Images used, all play there part in securing your SERPS position.
New websites will take up 3 to 6 months to get onto the top page, this is due to the search engines themselves restricting upward movement., SEO changes often so checking your website position regularly in the SERPS and making changes to suit, is an ongoing task.
Off page search engine optimization is all about making friends on the web, then getting them to link their website which are currently high ranking to your website. This is considered a recommendation of your website by another website that is already thought highly off. The more quality links you have pointing at you, the better as search engines like trusted websites.
Creating back links to your website (recommendations) is not to be done in a hurry as quality counts. Website owners who buy links will get penalised by the search companies as they know when a link to a website comes from a dubious source.
Search Engine Optimization takes time to deliver the desired results. On average a minimum of 3 to 6 months is require with updates being added to a website regularly. For the best results you need to plan your SEO campaign over longer periods.
If you would like to know more about SEO and how it can make your website reach the higher positions in the SERPS, thus deliver more visitors to your website, please email or telephone us for further information.
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